Charlie Schneider. Copywriter.
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Live For Today

The Idea:
A stunt we did on September 11th, 2012 to memorialize the victims of 9/11. Using temporary spray chalk, we painted crosswalks around NYC.  We wanted to honor the memories of those lost on that tragic day but also remind people that living in fear of what might happen is no way to live. 

Crosswalk Locations: Financial district near WTC, Williamsburg, Brooklyn, and Soho.