I worked across platforms on this campaign designed to engaged, educated, and excited consumers about the February 2015 launch FLONASE over the counter.
We created a new FLONASE website to act as a home base for the product and over the counter launch online. Informative news source articles were designed for both limited runs and social media cross publishing.
Created a social media content hub on tumblr to excite and educate consumers about the launch of FLONASE over the counter.
Generated banners to inform and interest consumers about the launch of FLONASE over the counter.
Weather tracker Sponsorship, launch & fall images, and sponsorship banner.
Desktop and mobile site banner ads
A giant FLONASE bottle activation would be set up in Central Park during peak spring allergy season. With the help of a friendly brand ambassador, the experience would educate consumers about FLONASE over the counter and the six types of allergic substances that it helps block.
How it works:
A glass cylinder attached to a fan would contain representations of allergic substances and a touch screen would give information about how FLONASE helps block them. When the giant FLONASE bottle is pumped the allergic substances would appear and a ticket would be dispensed. This ticket would give consumers a chance to win either an allergy free vacation or a coupon for a FLONASE discount.
Wrote emails to engage consumers interested in FLONASE over the counter before the launch.